What is the function of the Internal Linking in your Website/Blog?

What is the function of the Internal Linking in your Website/Blog?
There are lots of discussions internet marketer, webmaster, SEO, and actors that discuss link building. I also often find a discussion about strategy with the latest techniques to build backlinks which he said most ' qualified ' which will improve the ranking of a website in the Google search engine. I see, there are important things forgotten in these discussions, they forget about the strategy of the internal links on a website/blog.

Internal linking is a link from one Web page to another page in the heading to the same website, where the contents are still in touch. This is one way to help Google crawler in exploring our site page. In addition, internal links also allow our website visitors in finding other information still related. Surely this will make visitors will be longer on our sites. Basically, internal linking in your website/blog is one of a very important part in improving onsite SEO (Search Engine Optimization).

What are the benefits of Internal Linking?

For me personally, the main purpose of internal linking is to make it easier for the search engines in crawling, indexing all the pages, and see the overall structure of my blog. The structure of the website's clean will make all your pages indexed in the Search engines, and this means that the pages of your site will be easily matched with user searches on Search engines, such as Google.

1. increase the use and user experience on your site

In fact already many blogs that discuss the importance of internal linking for SEO, but it's actually not that alone merits. As already mentioned above, internal links would make it easier for visitors to navigate your website and other content pages on your website.

Imagine someone who found a link your articles in Google search results. After they read it and find the information they need, chances are they will close Your website page or press the back button. Different case if they find anchor text links in your article about other information that may be of interest create a visitor. This link will direct the reader to other related postings. And if they like your writing, it is possible that he will be a subscriber of your blog and will be back again at a later time.

Internal links can make visitors linger in your blog and open other pages in the blog. Make at home in Your blog visitors will lower the level of bounce rate (bounce rate) of your website, and this is very important because Google takes into account the level of bounce rate as metric in determining whether your blog has quality content or not. If visitors leave Your blog too soon, Google could presume that the blog did not provide benefits to readers, and this could result in the fall in the ranking of your blog in Google search engine.

2. Boost SEO (Search Engine Optimization) of your site

By creating internal links, you are already helping the search engine spiders to explore your site quickly and easily. Post your content with lots of internal links will certainly better than letting the post no pages link to the page of your other post.

Make internal links to other pages with relevant keywords is a very effective way to increase the SEO value of Your postings. Of course it is very easy to do. For example,Your blog or business is engaged in the service of laundry, you can make internal links by using the keyword phrase "Cheap Laundry Services" from the postings that discuss about the clean clothes heading to your other postings that offer laundry services at low prices. This will help Search engines to understand the content of your website as a whole.

3. increase the visibility of the content in your website

With time, the content in the website/blog You surely will be growing by the day. Some content may have been sunk and increasingly hard to find by visitors to your website due to the abundance of new content.

If you have a content page that you want to show on your blog visitors, but it turns out that that page is not as popular as other pages, then you can add a link to that page in another content page quite often read by visitors of your blog.

You can show the old content belongs to you with how to put the internal link to that page in the post popular and frequently visited your blog readers. The more your blog page opened by visitors and accessed by a search engine, then the visibility of your blog will be getting better. Surely this will give better results on the website and also your business.

Note this when making Internal Linking

If we do it right, then we will see good results in the Google search page. In the use of WordPress, some webmasters ' submit ' the task of creating the internal linking on a plugin, for example, the Search Term Tagging 2 plugin (STT2).

This WP plugin (STT2) can indeed help us in making internal linking automatically based on keywords and tags, with an unlimited number of. However, in reality, many users do not understand how to set it up so it makes internal linking within the website becomes unmanageable. Instead of getting a good result, it will make the blog is as a SPAM by the search engines.

Therefore, please note the following things when making internal linking:

  • Create internal linking to the related page.
  • Create internal linking for granted, never too much.
  • Use anchor text that was variate and in accordance with the intended page.
  • Do internal linking with regular.

As you can see on this blog, I use the plugin to create related post in every post, but I also make internal linking towards linked pages manually.

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